241 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 241 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 7,498,828 traveler reviews, and 5,672,804 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.51, based on 4,358,671 reviews.
  • Travelers can expect to pay around $161 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's March with an average rating of 8.58.
  • If you're looking for the cheapest month to visit Italy, it's February with an average price of $136.
  • The least popular month to visit Italy is December, attracting only 3.8% of visitors.
  • The most popular month to visit Italy is August, attracting 14.0% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.56 on average.
  • Business Travelers are the least satisfied travelers when visiting Italy, rating their stays at 8.29 on average.
  • Hotel prices in Italy peak in September, with an average price of $264.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
  • The average price of a hotel in Italy is $161 per night.
  • The average price of a 1-star hotel in Italy is $143 per night.
  • The average price of a 2-star hotel in Italy is $126 per night.
  • The average price of a 3-star hotel in Italy is $131 per night.
  • The average price of a 4-star hotel in Italy is $197 per night.
  • The average price of a 5-star hotel in Italy is $381 per night.
  • The average price of a hotel in Italy with an unknown star rating is $149 per night.
  • There are 576 hotels in Italy priced in the $0-$50 range, accounting for 1.7% of all hotels.
  • There are 12,620 hotels in Italy priced in the $50-$100 range, accounting for 38.2% of all hotels.
  • There are 14,397 hotels in Italy priced in the $100-$200 range, accounting for 43.6% of all hotels.
  • There are 4,526 hotels in Italy priced in the $200-$500 range, accounting for 13.7% of all hotels.
  • There are 673 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
  • There are 243 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Italy in January is $137.
  • The average price of a hotel in Italy in February is $136.
  • The average price of a hotel in Italy in March is $147.
  • The average price of a hotel in Italy in April is $165.
  • The average price of a hotel in Italy in May is $175.
  • The average price of a hotel in Italy in June is $188.
  • The average price of a hotel in Italy in July is $196.
  • The average price of a hotel in Italy in August is $246.
  • The average price of a hotel in Italy in September is $264.
  • The average price of a hotel in Italy in October is $167.
  • The average price of a hotel in Italy in November is $150.
  • The average price of a hotel in Italy in December is $145.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 7,501,456 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 471,316 reviews from business travelers in Italy, accounting for 6.3% of all reviews.
  • There are 3,540,750 reviews from couples in Italy, accounting for 47.2% of all reviews.
  • There are 1,846,910 reviews from families in Italy, accounting for 24.6% of all reviews.
  • There are 225,713 reviews from friends in Italy, accounting for 3.0% of all reviews.
  • There are 572,442 reviews from group travelers in Italy, accounting for 7.6% of all reviews.
  • There are 598,977 reviews from solo travelers in Italy, accounting for 8.0% of all reviews.
  • There are 245,348 reviews from travelers with an unknown type in Italy, accounting for 3.3% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2024 was 8.43, based on 1,894,980 reviews.
  • The average rating for hotels in Italy in 2023 was 8.44, based on 2,097,638 reviews.
  • The average rating for hotels in Italy in 2022 was 8.43, based on 1,716,014 reviews.
  • The average rating for hotels in Italy in 2021 was 8.43, based on 201,491 reviews.
  • The average rating for hotels in Italy in 2020 was 8.52, based on 34,189 reviews.
  • The average rating for hotels in Italy in 2019 was 8.48, based on 170,456 reviews.
  • The average rating for hotels in Italy in 2018 was 8.46, based on 190,453 reviews.
  • The average rating for hotels in Italy in 2017 was 8.46, based on 203,415 reviews.
  • The average rating for hotels in Italy in 2016 was 8.46, based on 231,879 reviews.
  • The average rating for hotels in Italy in 2015 was 8.44, based on 208,671 reviews.
  • The average rating for hotels in Italy in 2014 was 8.43, based on 172,839 reviews.
  • The average rating for hotels in Italy in 2013 was 8.38, based on 157,875 reviews.
  • The average rating for hotels in Italy in 2012 was 8.30, based on 129,075 reviews.
  • The average rating for hotels in Italy in 2011 was 8.15, based on 85,277 reviews.
  • The average rating for hotels in Italy in 2010 was 8.06, based on 51,673 reviews.
  • The average rating for hotels in Italy in 2009 was 7.99, based on 37,969 reviews.
  • The average rating for hotels in Italy in 2008 was 7.84, based on 25,649 reviews.
  • The average rating for hotels in Italy in 2007 was 7.68, based on 24,792 reviews.
  • The average rating for hotels in Italy in 2006 was 7.59, based on 18,566 reviews.
  • The average rating for hotels in Italy in 2005 was 7.66, based on 13,730 reviews.
  • The average rating for hotels in Italy in 2004 was 7.71, based on 7,779 reviews.
  • The average rating for hotels in Italy in 2003 was 7.72, based on 2,308 reviews.
  • The average rating for hotels in Italy in 2002 was 7.75, based on 212 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.97.
  • The average rating for 2-star hotels in Italy is 7.95.
  • The average rating for 3-star hotels in Italy is 8.24.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.83.
  • The average rating for hotels in Italy with an unknown star rating is 8.58.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.29.
  • The average rating for couples in Italy is 8.44.
  • The average rating for families in Italy is 8.49.
  • The average rating for friends in Italy is 8.38.
  • The average rating for group travelers in Italy is 8.50.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.42.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.50.
  • The average rating for hotels in Italy in February is 8.56.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.53.
  • The average rating for hotels in Italy in May is 8.52.
  • The average rating for hotels in Italy in June is 8.52.
  • The average rating for hotels in Italy in July is 8.49.
  • The average rating for hotels in Italy in August is 8.43.
  • The average rating for hotels in Italy in September is 8.43.
  • The average rating for hotels in Italy in October is 8.41.
  • The average rating for hotels in Italy in November is 8.46.
  • The average rating for hotels in Italy in December is 8.53.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (4.1%)
  • February (3.8%)
  • March (4.8%)
  • December (3.8%)

Shoulder Season in Italy

  • April (7.4%)
  • May (9.7%)
  • October (9.9%)
  • November (5.5%)

High Season in Italy

  • June (11.3%)
  • July (13.2%)
  • August (14.0%)
  • September (12.5%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.12.
  • The city with the lowest average rating is Bibione, with an average rating of 7.69.
  • The city with the most expensive hotels is Capri, with average prices of $507.
  • The city with the cheapest hotels is Pompei, with average prices of $82.
235
8.43
$161.05
143
8.98
$325.86
206
8.81
$110.24
227
8.30
$115.47
125
8.61
$113.14
1,039
7.69
$179.55
387
8.05
$159.45
199
8.57
$100.35
340
8.25
$174.83
136
9.04
$506.52
462
8.40
$94.28
181
8.59
$173.07
163
8.47
$259.52
155
9.12
$178.80
1,343
8.33
$186.80
205
8.67
$115.59
132
8.16
$101.06
122
8.39
$120.94
313
8.70
$162.21
175
8.35
$112.30
246
8.75
$116.12
231
8.35
$196.67
228
7.91
$131.31
128
8.68
$267.62
235
8.92
$140.70
167
8.81
$350.36
181
9.05
$134.17
1,780
7.77
$199.72
1,591
8.35
$113.55
199
8.94
$160.58
157
8.11
$134.09
290
8.70
$172.93
198
8.69
$135.21
564
8.45
$103.49
121
8.67
$132.33
165
8.01
$104.77
130
8.75
$81.61
201
8.58
$146.11
560
8.04
$147.51
144
8.83
$152.58
4,242
8.21
$195.85
286
8.45
$107.13
122
7.91
$114.30
192
8.75
$135.57
165
8.28
$138.97
372
8.95
$242.50
442
8.52
$130.94
213
8.68
$240.19
169
8.77
$95.37
160
8.39
$202.43
155
8.95
$138.28
323
8.24
$125.22
1,287
8.23
$209.42
454
8.63
$151.03
131
8.63
$162.17

Hotel and Travel Statistics for Top Rated Hotels in Italy

Top Hotel and Travel Statistics for Top Rated Hotels in Italy

  • There are 3,146 Top Rated Hotels operating in Italy.
  • The average rating for Top Rated Hotels in Italy is 9.41, based on 809,846 reviews.
  • Travelers can expect to pay around $255 per night for a Top Rated Hotel in Italy.
  • If you're looking for the best month to book a Top Rated Hotel in Italy by rating, it's May, with an average rating of 9.35.
  • If you're looking for the cheapest month to book a Top Rated Hotel in Italy, it's March, with an average price of $227.
  • The least popular month to book a Top Rated Hotel in Italy is December, attracting only 3.7% of visitors.
  • The most popular month to book a Top Rated Hotel in Italy is August, attracting 13.5% of visitors.
  • Friends are the most satisfied travelers when visiting Top Rated Hotels in Italy, rating their stays at 9.42 on average.
  • Business Travelers are the least satisfied travelers when visiting Top Rated Hotels in Italy, rating their stays at 9.18 on average.
  • Top Rated Hotel prices in Italy peak in September, with an average price of $476.

Availability and Types of Top Rated Hotels in Italy

Number of Top Rated Hotels

  • There are 3,146 Top Rated Hotels in Italy.

Star Rating Distribution for Top Rated Hotels

  • There are 55 Top Rated Hotels in Italy with a 1-star rating, accounting for 1.7% of all Top Rated Hotels.
  • There are 115 Top Rated Hotels in Italy with a 2-star rating, accounting for 3.7% of all Top Rated Hotels.
  • There are 1,047 Top Rated Hotels in Italy with a 3-star rating, accounting for 33.3% of all Top Rated Hotels.
  • There are 1,221 Top Rated Hotels in Italy with a 4-star rating, accounting for 38.8% of all Top Rated Hotels.
  • There are 313 Top Rated Hotels in Italy with a 5-star rating, accounting for 9.9% of all Top Rated Hotels.
  • There are 395 Top Rated Hotels in Italy with an unknown star rating, accounting for 12.6% of all Top Rated Hotels.
  • The average price for Top Rated Hotels in Italy is $255.
  • The average price for 1-star Top Rated Hotels in Italy is $115.
  • The average price for 2-star Top Rated Hotels in Italy is $128.
  • The average price for 3-star Top Rated Hotels in Italy is $154.
  • The average price for 4-star Top Rated Hotels in Italy is $250.
  • The average price for 5-star Top Rated Hotels in Italy is $667.
  • The average price for Top Rated Hotels with an unknown star rating in Italy is $215.
  • There are 6 Top Rated Hotels in Italy priced in the $0-$50 range, accounting for 0.2% of all Top Rated Hotels.
  • There are 423 Top Rated Hotels in Italy priced in the $50-$100 range, accounting for 15.5% of all Top Rated Hotels.
  • There are 1,153 Top Rated Hotels in Italy priced in the $100-$200 range, accounting for 42.2% of all Top Rated Hotels.
  • There are 902 Top Rated Hotels in Italy priced in the $200-$500 range, accounting for 33.0% of all Top Rated Hotels.
  • There are 185 Top Rated Hotels in Italy priced in the $500-$1000 range, accounting for 6.8% of all Top Rated Hotels.
  • There are 63 Top Rated Hotels in Italy priced in the $1000+ range, accounting for 2.3% of all Top Rated Hotels.
  • The average price for Top Rated Hotels in Italy in January is $242.
  • The average price for Top Rated Hotels in Italy in February is $236.
  • The average price for Top Rated Hotels in Italy in March is $227.
  • The average price for Top Rated Hotels in Italy in April is $251.
  • The average price for Top Rated Hotels in Italy in May is $289.
  • The average price for Top Rated Hotels in Italy in June is $319.
  • The average price for Top Rated Hotels in Italy in July is $327.
  • The average price for Top Rated Hotels in Italy in August is $405.
  • The average price for Top Rated Hotels in Italy in September is $476.
  • The average price for Top Rated Hotels in Italy in October is $264.
  • The average price for Top Rated Hotels in Italy in November is $234.
  • The average price for Top Rated Hotels in Italy in December is $245.

Ratings and Reviews for Top Rated Hotels in Italy

Number of Reviews for Top Rated Hotels

  • We've collected 1,079,549 reviews for Top Rated Hotels in Italy.

Review Distribution for Top Rated Hotels

  • There are 41,368 reviews for Top Rated Hotels from business travelers in Italy, accounting for 3.8% of all reviews.
  • There are 592,462 reviews for Top Rated Hotels from couples in Italy, accounting for 54.9% of all reviews.
  • There are 227,509 reviews for Top Rated Hotels from families in Italy, accounting for 21.1% of all reviews.
  • There are 49,500 reviews for Top Rated Hotels from friends in Italy, accounting for 4.6% of all reviews.
  • There are 45,063 reviews for Top Rated Hotels from group travelers in Italy, accounting for 4.2% of all reviews.
  • There are 53,737 reviews for Top Rated Hotels from solo travelers in Italy, accounting for 5.0% of all reviews.
  • There are 69,910 reviews for Top Rated Hotels from travelers with an unknown type in Italy, accounting for 6.5% of all reviews.

Average Rating Over Time for Top Rated Hotels

  • The average rating for Top Rated Hotels in Italy in 2024 was 9.34, based on 209,837 reviews.
  • The average rating for Top Rated Hotels in Italy in 2023 was 9.30, based on 225,149 reviews.
  • The average rating for Top Rated Hotels in Italy in 2022 was 9.23, based on 173,861 reviews.
  • The average rating for Top Rated Hotels in Italy in 2021 was 9.21, based on 25,944 reviews.
  • The average rating for Top Rated Hotels in Italy in 2020 was 9.35, based on 8,422 reviews.
  • The average rating for Top Rated Hotels in Italy in 2019 was 9.43, based on 42,621 reviews.
  • The average rating for Top Rated Hotels in Italy in 2018 was 9.36, based on 47,369 reviews.
  • The average rating for Top Rated Hotels in Italy in 2017 was 9.35, based on 53,167 reviews.
  • The average rating for Top Rated Hotels in Italy in 2016 was 9.31, based on 58,514 reviews.
  • The average rating for Top Rated Hotels in Italy in 2015 was 9.31, based on 52,152 reviews.
  • The average rating for Top Rated Hotels in Italy in 2014 was 9.27, based on 41,960 reviews.
  • The average rating for Top Rated Hotels in Italy in 2013 was 9.21, based on 38,500 reviews.
  • The average rating for Top Rated Hotels in Italy in 2012 was 9.22, based on 32,499 reviews.
  • The average rating for Top Rated Hotels in Italy in 2011 was 9.08, based on 22,377 reviews.
  • The average rating for Top Rated Hotels in Italy in 2010 was 8.98, based on 13,483 reviews.
  • The average rating for Top Rated Hotels in Italy in 2009 was 9.00, based on 10,180 reviews.
  • The average rating for Top Rated Hotels in Italy in 2008 was 8.99, based on 6,971 reviews.
  • The average rating for Top Rated Hotels in Italy in 2007 was 8.87, based on 6,587 reviews.
  • The average rating for Top Rated Hotels in Italy in 2006 was 8.78, based on 4,672 reviews.
  • The average rating for Top Rated Hotels in Italy in 2005 was 8.69, based on 3,079 reviews.
  • The average rating for Top Rated Hotels in Italy in 2004 was 8.92, based on 1,682 reviews.
  • The average rating for Top Rated Hotels in Italy in 2003 was 8.69, based on 477 reviews.
  • The average rating for Top Rated Hotels in Italy in 2002 was 8.70, based on 46 reviews.

Average Rating by Star Rating for Top Rated Hotels

  • The average rating for 1-star Top Rated Hotels in Italy is 9.50.
  • The average rating for 2-star Top Rated Hotels in Italy is 9.32.
  • The average rating for 3-star Top Rated Hotels in Italy is 9.31.
  • The average rating for 4-star Top Rated Hotels in Italy is 9.33.
  • The average rating for 5-star Top Rated Hotels in Italy is 9.36.
  • The average rating for Top Rated Hotels with an unknown star rating in Italy is 9.45.

Average Rating by Traveler Type for Top Rated Hotels

  • The average rating of Top Rated Hotels from business travelers in Italy is 9.18.
  • The average rating of Top Rated Hotels from couples in Italy is 9.31.
  • The average rating of Top Rated Hotels from families in Italy is 9.36.
  • The average rating of Top Rated Hotels from friends in Italy is 9.42.
  • The average rating of Top Rated Hotels from group travelers in Italy is 9.23.
  • The average rating of Top Rated Hotels from solo travelers in Italy is 9.28.
  • The average rating of Top Rated Hotels from travelers with an unknown type in Italy is 9.36.

Best Month to Stay at a Top Rated Hotel by Rating

  • The average rating for Top Rated Hotel in Italy in January is 9.31.
  • The average rating for Top Rated Hotel in Italy in February is 9.34.
  • The average rating for Top Rated Hotel in Italy in March is 9.34.
  • The average rating for Top Rated Hotel in Italy in April is 9.32.
  • The average rating for Top Rated Hotel in Italy in May is 9.35.
  • The average rating for Top Rated Hotel in Italy in June is 9.34.
  • The average rating for Top Rated Hotel in Italy in July is 9.34.
  • The average rating for Top Rated Hotel in Italy in August is 9.31.
  • The average rating for Top Rated Hotel in Italy in September is 9.31.
  • The average rating for Top Rated Hotel in Italy in October is 9.27.
  • The average rating for Top Rated Hotel in Italy in November is 9.27.
  • The average rating for Top Rated Hotel in Italy in December is 9.30.

Seasons for Top Rated Hotels in Italy

The seasons in Italy are determined by the percentage of reviews for Top Rated Hotels in each month.

Low Season for Top Rated Hotels in Italy

  • January (4.2%)
  • February (3.8%)
  • March (4.9%)
  • December (3.7%)

Shoulder Season for Top Rated Hotels in Italy

  • April (7.0%)
  • May (9.6%)
  • October (10.7%)
  • November (5.5%)

High Season for Top Rated Hotels in Italy

  • June (11.3%)
  • July (13.0%)
  • August (13.5%)
  • September (12.8%)

Top Rated Hotels City Rankings in Italy

  • The city with the most Top Rated Hotels is Rome, with 155 Top Rated Hotels.
  • The city with the highest average rating for Top Rated Hotels is Bellaria-Igea Marina, with an average rating of 9.63.
  • The city with the lowest average rating for Top Rated Hotels is Turin, with an average rating of 9.22.
  • The city with the most expensive Top Rated Hotels is Capri, with average prices of $989.
  • The city with the cheapest Top Rated Hotels is Cattolica, with average prices of $95.
14
9.55
$408.43
28
9.44
$478.49
12
9.62
$224.26
18
9.26
$135.86
26
9.63
$153.39
12
9.25
$157.68
11
9.46
$344.91
13
9.40
$273.38
23
9.46
$989.05
19
9.40
$94.93
15
9.50
$102.83
11
9.48
$216.93
11
9.37
$192.91
98
9.34
$345.03
60
9.45
$234.83
24
9.52
$425.04
13
9.49
$210.58
25
9.46
$171.55
14
9.44
$127.77
19
9.43
$350.49
14
9.27
$155.35
25
9.47
$324.28
29
9.45
$189.79
11
9.48
$307.09
35
9.31
$518.01
14
9.42
$143.38
12
9.52
$205.54
12
9.47
$118.94
16
9.27
$155.88
11
9.41
$276.29
16
9.27
$233.77
26
9.40
$757.42
15
9.51
$414.79
11
9.38
$114.82
43
9.47
$139.09
70
9.51
$164.63
14
9.46
$180.73
155
9.35
$373.14
12
9.50
$96.01
13
9.33
$202.69
16
9.45
$187.47
32
9.42
$409.02
14
9.30
$227.92
23
9.50
$439.98
27
9.43
$407.12
12
9.22
$185.85
12
9.49
$417.64
98
9.36
$354.63
34
9.32
$208.86