201 Must-Know Hotel Statistics and Travel Trends in Thailand for 2024

Discover the most compelling hotel statistics and travel trends in Thailand for 2024! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 201 key statistics and travel trends offers valuable insights into Thailand's dynamic hotel scene. Backed by data from 38,425 hotels, 8,555,553 traveler reviews, and 5,759,501 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Thailand

Top Hotel and Travel Statistics for Thailand

  • There are 38,425 hotels operating in Thailand.
  • The average hotel rating in Thailand is 8.09, based on 8,555,553 reviews.
  • Travelers can expect to pay around $82 per night for a hotel in Thailand.
  • If you're looking for the best month to visit Thailand by rating, it's September with an average rating of 8.21.
  • If you're looking for the cheapest month to visit Thailand, it's October with an average price of $77.
  • Friends are the most satisfied travelers when visiting Thailand, rating their stays at 8.22 on average.
  • Business Travelers are the least satisfied travelers when visiting Thailand, rating their stays at 7.91 on average.
  • Hotel prices in Thailand peak in August, with an average price of $96.

Hotel Availability and Types in Thailand

Number of Hotels

  • There are 38,425 hotels in Thailand.

Distribution by Star Rating

  • Thailand has 700 hotels with a 1-star rating, accounting for 1.8% of all hotels.
  • Thailand has 5,706 hotels with a 2-star rating, accounting for 14.8% of all hotels.
  • Thailand has 11,363 hotels with a 3-star rating, accounting for 29.6% of all hotels.
  • Thailand has 6,814 hotels with a 4-star rating, accounting for 17.7% of all hotels.
  • Thailand has 5,650 hotels with a 5-star rating, accounting for 14.7% of all hotels.
  • We also have 8,192 hotels with an unknown star rating in Thailand, accounting for 21.3% of all hotels.
  • The average price of a hotel in Thailand is $82 per night.
  • The average price of a 1-star hotel in Thailand is $33 per night.
  • The average price of a 2-star hotel in Thailand is $33 per night.
  • The average price of a 3-star hotel in Thailand is $57 per night.
  • The average price of a 4-star hotel in Thailand is $106 per night.
  • The average price of a 5-star hotel in Thailand is $187 per night.
  • The average price of a hotel in Thailand with an unknown star rating is $108 per night.
  • There are 14,294 hotels in Thailand priced in the $0-$50 range, accounting for 61.4% of all hotels.
  • There are 4,758 hotels in Thailand priced in the $50-$100 range, accounting for 20.5% of all hotels.
  • There are 2,370 hotels in Thailand priced in the $100-$200 range, accounting for 10.2% of all hotels.
  • There are 1,427 hotels in Thailand priced in the $200-$500 range, accounting for 6.1% of all hotels.
  • There are 288 hotels in Thailand priced in the $500-$1000 range, accounting for 1.2% of all hotels.
  • There are 128 hotels in Thailand priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Thailand in January is $86.
  • The average price of a hotel in Thailand in February is $85.
  • The average price of a hotel in Thailand in March is $83.
  • The average price of a hotel in Thailand in April is $87.
  • The average price of a hotel in Thailand in May is $87.
  • The average price of a hotel in Thailand in June is $92.
  • The average price of a hotel in Thailand in July is $95.
  • The average price of a hotel in Thailand in August is $96.
  • The average price of a hotel in Thailand in September is $96.
  • The average price of a hotel in Thailand in October is $77.
  • The average price of a hotel in Thailand in November is $78.
  • The average price of a hotel in Thailand in December is $82.

Hotel Ratings and Reviews in Thailand

Number of Reviews

  • We've collected 8,555,554 reviews for hotels in Thailand.

Review Distribution by Traveler Type

  • There are 466,663 reviews from business travelers in Thailand, accounting for 5.5% of all reviews.
  • There are 3,396,403 reviews from couples in Thailand, accounting for 39.7% of all reviews.
  • There are 1,792,052 reviews from families in Thailand, accounting for 20.9% of all reviews.
  • There are 241,072 reviews from friends in Thailand, accounting for 2.8% of all reviews.
  • There are 827,613 reviews from group travelers in Thailand, accounting for 9.7% of all reviews.
  • There are 1,644,410 reviews from solo travelers in Thailand, accounting for 19.2% of all reviews.
  • There are 187,341 reviews from travelers with an unknown type in Thailand, accounting for 2.2% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Thailand in 2024 is 8.25, based on 1,401,821 reviews.
  • The average rating for hotels in Thailand in 2023 was 8.18, based on 1,366,773 reviews.
  • The average rating for hotels in Thailand in 2022 was 8.15, based on 733,672 reviews.
  • The average rating for hotels in Thailand in 2021 was 8.22, based on 151,019 reviews.
  • The average rating for hotels in Thailand in 2020 was 8.20, based on 276,706 reviews.
  • The average rating for hotels in Thailand in 2019 was 8.11, based on 583,062 reviews.
  • The average rating for hotels in Thailand in 2018 was 8.00, based on 593,317 reviews.
  • The average rating for hotels in Thailand in 2017 was 7.93, based on 557,325 reviews.
  • The average rating for hotels in Thailand in 2016 was 7.87, based on 606,064 reviews.
  • The average rating for hotels in Thailand in 2015 was 7.71, based on 550,895 reviews.
  • The average rating for hotels in Thailand in 2014 was 7.65, based on 521,484 reviews.
  • The average rating for hotels in Thailand in 2013 was 7.58, based on 540,509 reviews.
  • The average rating for hotels in Thailand in 2012 was 7.69, based on 311,856 reviews.
  • The average rating for hotels in Thailand in 2011 was 7.73, based on 172,860 reviews.
  • The average rating for hotels in Thailand in 2010 was 7.75, based on 90,739 reviews.
  • The average rating for hotels in Thailand in 2009 was 7.88, based on 64,176 reviews.
  • The average rating for hotels in Thailand in 2008 was 7.68, based on 17,923 reviews.
  • The average rating for hotels in Thailand in 2007 was 7.52, based on 8,577 reviews.
  • The average rating for hotels in Thailand in 2006 was 7.49, based on 4,607 reviews.
  • The average rating for hotels in Thailand in 2005 was 7.89, based on 1,814 reviews.
  • The average rating for hotels in Thailand in 2004 was 8.30, based on 354 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Thailand is 7.78.
  • The average rating for 2-star hotels in Thailand is 7.90.
  • The average rating for 3-star hotels in Thailand is 7.99.
  • The average rating for 4-star hotels in Thailand is 8.33.
  • The average rating for 5-star hotels in Thailand is 8.43.
  • The average rating for hotels in Thailand with an unknown star rating is 8.29.

Average Ratings by Traveler Type

  • The average rating for business travelers in Thailand is 7.91.
  • The average rating for couples in Thailand is 8.07.
  • The average rating for families in Thailand is 8.05.
  • The average rating for friends in Thailand is 8.22.
  • The average rating for group travelers in Thailand is 8.12.
  • The average rating for solo travelers in Thailand is 8.13.
  • The average rating for travelers with an unknown type in Thailand is 8.09.

Best Months to Visit by Ratings

  • The average rating for hotels in Thailand in January is 8.03.
  • The average rating for hotels in Thailand in February is 8.09.
  • The average rating for hotels in Thailand in March is 8.13.
  • The average rating for hotels in Thailand in April is 8.10.
  • The average rating for hotels in Thailand in May is 8.17.
  • The average rating for hotels in Thailand in June is 8.19.
  • The average rating for hotels in Thailand in July is 8.14.
  • The average rating for hotels in Thailand in August is 8.12.
  • The average rating for hotels in Thailand in September is 8.21.
  • The average rating for hotels in Thailand in October is 8.20.
  • The average rating for hotels in Thailand in November is 8.13.
  • The average rating for hotels in Thailand in December is 8.08.

City Rankings in Thailand

  • The city with the most hotels is Bangkok, with 5,889 hotels.
  • The city with the highest average rating is Khao Lak, with an average rating of 8.56.
  • The city with the lowest average rating is Koh Phi Phi Don, with an average rating of 7.06.
  • The city with the most expensive hotels is Ko Samui, with average prices of $172.
  • The city with the cheapest hotels is Phitsanulok, with average prices of $24.
92
8.18
$49.41
5,889
7.93
$60.68
157
8.33
$73.55
323
8.12
$60.17
3,605
8.49
$73.23
476
8.23
$41.84
122
8.13
$43.21
652
8.10
$49.05
145
7.87
$37.81
422
7.91
$45.09
2,484
8.24
$128.15
467
8.12
$61.22
253
7.90
$93.89
227
8.56
$89.23
943
8.05
$147.24
235
7.75
$39.18
435
8.34
$50.85
129
7.97
$93.10
469
8.16
$97.36
111
7.43
$59.60
1,732
8.39
$171.82
251
7.98
$70.49
323
8.08
$83.78
114
8.46
$123.02
131
7.06
$65.62
1,089
8.27
$100.58
153
7.97
$33.06
101
7.77
$35.90
142
7.73
$71.01
125
7.70
$42.33
83
8.02
$31.37
355
8.13
$55.08
368
7.80
$26.25
371
8.55
$46.57
115
8.26
$39.39
195
8.28
$33.19
104
7.60
$37.36
91
7.26
$38.38
4,736
7.71
$128.76
110
8.38
$106.33
96
7.99
$60.78
217
8.08
$96.74
134
8.02
$24.36
229
8.28
$40.19
4,652
8.14
$128.20
262
8.11
$55.50
92
8.25
$39.69
237
8.12
$56.34
620
8.10
$66.61
86
7.83
$39.52
94
8.33
$27.16
263
7.63
$34.98
176
8.21
$38.03
162
8.03
$33.92
262
8.04
$27.33

Hotel and Travel Statistics for Top Rated Hotels in Thailand

Top Hotel and Travel Statistics for Top Rated Hotels in Thailand

  • There are 942 Top Rated Hotels operating in Thailand.
  • The average rating for Top Rated Hotels in Thailand is 9.43, based on 735,582 reviews.
  • Travelers can expect to pay around $104 per night for a Top Rated Hotel in Thailand.
  • If you're looking for the best month to book a Top Rated Hotel in Thailand by rating, it's May, with an average rating of 9.37.
  • If you're looking for the cheapest month to book a Top Rated Hotel in Thailand, it's October, with an average price of $97.
  • Friends are the most satisfied travelers when visiting Top Rated Hotels in Thailand, rating their stays at 9.59 on average.
  • Group Travelers are the least satisfied travelers when visiting Top Rated Hotels in Thailand, rating their stays at 9.13 on average.
  • Top Rated Hotel prices in Thailand peak in January, with an average price of $124.

Availability and Types of Top Rated Hotels in Thailand

Number of Top Rated Hotels

  • There are 942 Top Rated Hotels in Thailand.

Star Rating Distribution for Top Rated Hotels

  • There are 8 Top Rated Hotels in Thailand with a 1-star rating, accounting for 0.8% of all Top Rated Hotels.
  • There are 123 Top Rated Hotels in Thailand with a 2-star rating, accounting for 13.1% of all Top Rated Hotels.
  • There are 296 Top Rated Hotels in Thailand with a 3-star rating, accounting for 31.4% of all Top Rated Hotels.
  • There are 235 Top Rated Hotels in Thailand with a 4-star rating, accounting for 24.9% of all Top Rated Hotels.
  • There are 233 Top Rated Hotels in Thailand with a 5-star rating, accounting for 24.7% of all Top Rated Hotels.
  • There are 47 Top Rated Hotels in Thailand with an unknown star rating, accounting for 5.0% of all Top Rated Hotels.
  • The average price for Top Rated Hotels in Thailand is $104.
  • The average price for 1-star Top Rated Hotels in Thailand is $50.
  • The average price for 2-star Top Rated Hotels in Thailand is $36.
  • The average price for 3-star Top Rated Hotels in Thailand is $48.
  • The average price for 4-star Top Rated Hotels in Thailand is $89.
  • The average price for 5-star Top Rated Hotels in Thailand is $232.
  • The average price for Top Rated Hotels with an unknown star rating in Thailand is $39.
  • There are 361 Top Rated Hotels in Thailand priced in the $0-$50 range, accounting for 42.1% of all Top Rated Hotels.
  • There are 242 Top Rated Hotels in Thailand priced in the $50-$100 range, accounting for 28.2% of all Top Rated Hotels.
  • There are 162 Top Rated Hotels in Thailand priced in the $100-$200 range, accounting for 18.9% of all Top Rated Hotels.
  • There are 71 Top Rated Hotels in Thailand priced in the $200-$500 range, accounting for 8.3% of all Top Rated Hotels.
  • There are 17 Top Rated Hotels in Thailand priced in the $500-$1000 range, accounting for 2.0% of all Top Rated Hotels.
  • There are 4 Top Rated Hotels in Thailand priced in the $1000+ range, accounting for 0.5% of all Top Rated Hotels.
  • The average price for Top Rated Hotels in Thailand in January is $124.
  • The average price for Top Rated Hotels in Thailand in February is $114.
  • The average price for Top Rated Hotels in Thailand in March is $107.
  • The average price for Top Rated Hotels in Thailand in April is $109.
  • The average price for Top Rated Hotels in Thailand in May is $105.
  • The average price for Top Rated Hotels in Thailand in June is $104.
  • The average price for Top Rated Hotels in Thailand in July is $109.
  • The average price for Top Rated Hotels in Thailand in August is $110.
  • The average price for Top Rated Hotels in Thailand in September is $110.
  • The average price for Top Rated Hotels in Thailand in October is $97.
  • The average price for Top Rated Hotels in Thailand in November is $111.
  • The average price for Top Rated Hotels in Thailand in December is $122.

Ratings and Reviews for Top Rated Hotels in Thailand

Number of Reviews for Top Rated Hotels

  • We've collected 735,582 reviews for Top Rated Hotels in Thailand.

Review Distribution for Top Rated Hotels

  • There are 51,470 reviews for Top Rated Hotels from business travelers in Thailand, accounting for 7.0% of all reviews.
  • There are 306,249 reviews for Top Rated Hotels from couples in Thailand, accounting for 41.6% of all reviews.
  • There are 168,728 reviews for Top Rated Hotels from families in Thailand, accounting for 22.9% of all reviews.
  • There are 41,087 reviews for Top Rated Hotels from friends in Thailand, accounting for 5.6% of all reviews.
  • There are 44,611 reviews for Top Rated Hotels from group travelers in Thailand, accounting for 6.1% of all reviews.
  • There are 89,011 reviews for Top Rated Hotels from solo travelers in Thailand, accounting for 12.1% of all reviews.
  • There are 34,426 reviews for Top Rated Hotels from travelers with an unknown type in Thailand, accounting for 4.7% of all reviews.

Average Rating Over Time for Top Rated Hotels

  • The average rating for Top Rated Hotels in Thailand in 2024 is 9.32, based on 143,090 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2023 was 9.32, based on 139,850 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2022 was 9.29, based on 74,026 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2021 was 9.33, based on 17,860 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2020 was 9.30, based on 26,906 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2019 was 9.26, based on 55,022 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2018 was 9.32, based on 50,537 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2017 was 9.26, based on 44,891 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2016 was 9.19, based on 44,874 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2015 was 9.16, based on 36,097 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2014 was 9.10, based on 31,026 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2013 was 9.07, based on 29,628 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2012 was 9.07, based on 18,191 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2011 was 9.08, based on 10,411 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2010 was 9.07, based on 5,253 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2009 was 9.08, based on 3,392 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2008 was 9.19, based on 1,791 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2007 was 9.00, based on 1,259 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2006 was 9.00, based on 872 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2005 was 9.22, based on 503 reviews.
  • The average rating for Top Rated Hotels in Thailand in 2004 was 9.42, based on 103 reviews.

Average Rating by Star Rating for Top Rated Hotels

  • The average rating for 1-star Top Rated Hotels in Thailand is 9.51.
  • The average rating for 2-star Top Rated Hotels in Thailand is 9.45.
  • The average rating for 3-star Top Rated Hotels in Thailand is 9.48.
  • The average rating for 4-star Top Rated Hotels in Thailand is 9.40.
  • The average rating for 5-star Top Rated Hotels in Thailand is 9.34.
  • The average rating for Top Rated Hotels with an unknown star rating in Thailand is 9.55.

Average Rating by Traveler Type for Top Rated Hotels

  • The average rating of Top Rated Hotels from business travelers in Thailand is 9.17.
  • The average rating of Top Rated Hotels from couples in Thailand is 9.36.
  • The average rating of Top Rated Hotels from families in Thailand is 9.29.
  • The average rating of Top Rated Hotels from friends in Thailand is 9.59.
  • The average rating of Top Rated Hotels from group travelers in Thailand is 9.13.
  • The average rating of Top Rated Hotels from solo travelers in Thailand is 9.29.
  • The average rating of Top Rated Hotels from travelers with an unknown type in Thailand is 9.40.

Best Month to Stay at a Top Rated Hotel by Rating

  • The average rating for Top Rated Hotel in Thailand in January is 9.21.
  • The average rating for Top Rated Hotel in Thailand in February is 9.26.
  • The average rating for Top Rated Hotel in Thailand in March is 9.29.
  • The average rating for Top Rated Hotel in Thailand in April is 9.29.
  • The average rating for Top Rated Hotel in Thailand in May is 9.37.
  • The average rating for Top Rated Hotel in Thailand in June is 9.34.
  • The average rating for Top Rated Hotel in Thailand in July is 9.28.
  • The average rating for Top Rated Hotel in Thailand in August is 9.27.
  • The average rating for Top Rated Hotel in Thailand in September is 9.32.
  • The average rating for Top Rated Hotel in Thailand in October is 9.35.
  • The average rating for Top Rated Hotel in Thailand in November is 9.32.
  • The average rating for Top Rated Hotel in Thailand in December is 9.25.

Top Rated Hotels City Rankings in Thailand

  • The city with the most Top Rated Hotels is Bangkok, with 211 Top Rated Hotels.
  • The city with the highest average rating for Top Rated Hotels is Nan, with an average rating of 9.57.
  • The city with the lowest average rating for Top Rated Hotels is Bangkok, with an average rating of 9.37.
  • The city with the most expensive Top Rated Hotels is Ko Samui, with average prices of $231.
  • The city with the cheapest Top Rated Hotels is Nakhon Si Thammarat, with average prices of $60.
211
9.37
$115.01
186
9.41
$84.40
16
9.43
$93.73
25
9.40
$117.99
16
9.40
$142.03
17
9.43
$164.35
37
9.40
$230.96
39
9.49
$105.68
12
9.48
$60.14
16
9.57
$64.70
37
9.46
$101.11
106
9.39
$149.33